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Angela Rye



Social Impact


Social Strategy, Social Management, Branding, Content Creation, Video Production, Script Writing 


Angela Rye is an award-winning host, social justice advocate, lawyer, commentator, and self-described 'empowermenteur.' Rye and team wanted to shift her social media channels to be more authentically in her voice. They had just went through a rebrand on her website and wanted to make sure the graphics and posts were in alignment with the new look + feel.

They also wanted to use new content to encourage people within her audience + community to have conversations about mental health, social justice issues and current events. There was an overall goal to increase follower growth across all platforms with an emphasis on Facebook + Instagram.

My Role

  • We conducted a comprehensive audit and review of Angela’s social channels and community, identifying opportunities for new and expanded engagement and impact.

  • As a result, we created a social media strategy based on her goals of audience growth and authentic representation, refreshed her social media's creative look + feel, and integrated the strategy which invited her target audience (Black women 35-44) to participate in dialogue about the CTA.

  • Conceived new segments, storyboards, and scripts for 7 of Angela Rye's direct-to-camera YouTube videos.


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Look & Feel: Before
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Look & Feel: After
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Video Production


  • Created a streamlined schedule of content that plays into the things that Angela enjoys, believes in and receives responses from on social media (example: straight-to-camera style videos + BTS footage)

  • The YouTube videos we produced amassed over 1.1 million total views

  • Over a 6 month contract, we saw the largest growth across Facebook + Instagram​

  • Our Black History Month video went viral and was reposted by The Shade Room and other pages



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