GUCCI Changemakers
Client
Industry
Fashion, Social Impact
Service
Project Management, Video Production, Content Creation
About
The Gucci Changemakers program provides grants of $50,000 to students and nonprofits who
use the power of art and culture to change the world. Their team came to The Soze Agency to create an announcement video to promote and inspire people to apply for the fourth and final iteration of the project. With the announcement, they wanted to emphasize the role that creativity plays in redesigning a world that serves everyone and highlight creatives and artists, depicting the passion, the storytelling, the power art, culture, and creativity have in the work of shifting narratives and humanizing complicated social, cultural, and political issues.
The goal was for the video to serve as a call to action for people to apply and attract the largest pool of applicants possible for the final round of
the program.
My Role
My role in collaboration with The Soze Agency was to:
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Act as the lead project manager and client lead
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Conduct outreach and interviews for potential directors, directors of photography and talent
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Create a pitch deck of ideas for the hero video
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Co-write the script that was performed by the voice actor
Creative
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Our team (The Soze Agency) worked with Gucci to approve the director, DP, talent, locations, music, and voiceover artist
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We conducted multiple rounds of edits on the video with the Gucci team and production teams
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Final deliverables included:
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[2] 60 sec Hero Video with and without captions formatted for YouTube, Instagram, Gucci Equilibrium website, Facebook and LinkedIn
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[2] :30s Launch Video with and without captions formatted for YouTube, Instagram, Gucci Equilibrium website, Facebook and LinkedIn
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[6] :10-:15c snackable videos with and without captions for Snapchat Tiktok and Ig stories
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[6] still, high-resolution JPEG images from the Full Length Video suitable for posting on Instagram feeds and other social media posting platforms.
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